There has been a substantial amount of independent research on the Phoneword industry conducted over the past 5 years.

The continuing trend has shown a marked increase in the awareness of PhoneWords and how to dial them as well as a preference to calling a PhoneWord or phone name rather than a number.

The Australian public has embraced the concept which is hardly surprising considering the fact that PhoneWords and phone names make life easier when it comes to contacting a company.
If you would like more detailed information on the research, please contact us and we will be happy to provide it.

Here is a snap shot of the main findings:

Delivery Increase
Word of mouth 438%
Fridge magnets 675%
Vehicle signage 525%
Office signage 1000%
Print ads 600%
Outdoor ads 1000%
TV ads 700%

Staggering numbers indeed! Compared to a phone number, a PhoneWord or phone name is far more effective as far as people remembering your point of contact.

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