Benefits

The benefits of using a PhoneWord or phone name are endless. Independent research conducted in Australia shows that the PhoneWord phenomenon is continuing to grow and that the general public are now more aware than ever of PhoneWords or phone names and how to dial them.

Using a PhoneWord or phone name in advertising reduces the need to repeat the contact details because people do remember names and words. The fact is – people do not remember numbers!!

Let’s have a look at an example of two advertising mediums both with the same advertiser advertising the same offering and you decide for yourself on their effectiveness:

Outdoor Example

Ad 1

content-benefits1

Likelihood of potential customers remembering the number tomorrow extremely low
Likelihood of potential customers remembering the number in one month probably zero

Ad 2

content-benefits2

Likelihood of potential customers remembering the number tomorrow extremely high
Likelihood of potential customers remembering the number in one month very likely

Radio Example

Ad 1

“We have great rates on personal loans so give us a call today on 9286 5378 that’s 9286 5378 so call us for a great rate 9286 5378. How does X% sound? Call us now on 9286 5378. Don’t forget the number. We can have your application approved within one hour. So give us a try 9286 5378 – that’s 9286 5378.”

Word Count 61
Contact Details Repeated 6 times
Annoyance rating for repetition 8/10
Likelihood of potential customers remembering the number tomorrow extremely low
Likelihood of potential customers remembering the number in one month probably zero

Ad 2

“For a personal loan at an affordable rate, all approved within one hour over the phone. Give us a call today on 1300 PHONELOAN. We will tailor a loan to meet your budget. Call today for our express special at a sensational rate of X%. We will look after you with the best personal service so give us a call now. Just remember 1300 PHONELOAN.”

Word Count 65
Contact Details Repeated Twice
Annoyance rating for repetition 0/10
Likelihood of potential customers remembering the number tomorrow extremely high
Likelihood of potential customers remembering the number in one month very likely

As you can see, there is no comparison between the effectiveness of the advertisements. Ad 2 in both cases is able to deliver a more effective message both in terms of content and contact detail and the advertising investment is well spent to deliver the desired message.

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